A UK Based Business

Advicely is based in London, United Kingdom, but also has operations in New Zealand and San Francisco.

Advicely works with clients, big and small, from around the world.

Our Team

  • Amar Mehta - Cofounder and CEO

    Former advertising executive and now neuroscientist, Amar's extensive experience in advertising and business helps drive Advicely. He focuses on growing the client base, building our Adly product and on consulting projects

  • Dr Antony Phillips - Cofounder and CTO

    World renown AI expert and optimisation modeller, Antony is crucial to all things AI, powering both the technology behind Adly and supporting on the technology side of consulting recommendations.

  • Chris Mostert

    Seasoned tech advertising executive with intricate knowledge of programmatic and social advertising as well as the underlying data structure that powers targeting. Chris is instrumental in building Adly's targeting capability and supports on consulting projects that require technology insight.

  • Tom de Wildt

    20 year developer veteran with extensive data science, programming and team management experience. Tom is responsible for building Adly and was key in re-developing Adly from our original version to a soon to be relaunched LLM based tool. Tom also has prior experience in small agencies so understands the advertising world well.

Support To Date

Advicely Is Bootstrapped

But has had help from King's College London, being a part of their K20 Accelerator program and winning a small grant through the David Walsh Awards.

Interested in investing?

Advicely Will Fundraise In Q4 2025

Advicely is committed to redeveloping its Adly tool, to modernise it with the advent of mainstream LLM applications. We expect this to be complete in H2 2025. After transitioning our current clients to Adly, we will look to fundraise in Q4 2025. Please contact us if you are a prospective investor.

Contact Us