Sony PlayStation - Working Differently

What:

Sony PlayStation needed support in finding efficiencies for their marketing spend year on year. Equally, PlayStation wanted more effectiveness out of their marketing performance, with better core advertising metrics and sales the desired outcomes. 

Advicely partnered with a sister consulting firm to deliver a detailed costing and structure recommendation for how best to inhouse programmatic and social media teams. 

This involved a detailed breakdown of automation opportunities, organisational focus from a people and personnel standpoint and nuanced costings so Sony procurement teams felt that efficiency gains were also feasible. 

Sony implemented much of the recommendations and continued to develop ongoing in-housing systems on the back of the initial framework that was developed here. 

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